Up, Up and Away

Okay, how’s this for a fun marketing stunt?

Snapple, maker of “The Best Stuff on Earth,” celebrates high tea by taking Philadelphia area residents up, up and away in an oversized personal helium balloon tricked out with tea leaves. The event marks the launch of the company’s premium line of White Teas. A 22-foot oversized personal helium balloon will soar over the city, taking riders 100 feet into the air, providing them with a skyscraper’s eye-view of Philadelphia. Those on the ground will marvel at the sight of the bobbing balloon while enjoying free samples of Snapple White Tea. TeaMeister James Labe will be on-site, to share his expert opinion about the health benefits of tea.

FREE Wednesday, June 12
Noon – 2
King of Prussia Mall Lord & Taylor Parking Lot.

You see, white tea is purported to be especially light, and so that’s why the advertising is all about rising light as air in a balloon. It works on different levels, you see?

If I didn’t have a job, I might go. Alas, I must instead pay the piper with due attention to the responsibilities of employment.

Image source: Hot Alternatives custom balloons.

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