Teach the World to Sing

Well, in conjunction with the new Coke Zero cola (zero calories, zero sugar, zero carbs, and no, I’m not quite clear on the difference between this new formula and the plain old diet coke), the Coca-Cola company has finally redone their famous 1971 Hilltop commercial. You know, the one with a multi-cultural and multi-generational assemblage of clean-cut ad actors singing “I’d like to teach the world to sing”?

Anyhow, you can see the new ad here (click “Chilltop” and “commercial” to enjoy the vibe). The gang is still multi-cultural, though not multi-generational, and the new aspiration is to teach the world to “chill” and appreciate “the simple things.”

Lastly, instead of being on a hilltop, the group of cleanly scruffy advertising actors is on a rooftop.

To be precise: a rooftop here in Philly. ‘Cos we’re nationally renowned for our laid-back attitude, natch.

6 Comments so far

  1. AugustEarth (unregistered) on July 5th, 2005 @ 12:56 pm

    That is Philly’s native sone, G-Love, up on that roof isn’t it?


  2. Sherri W. (unregistered) on July 5th, 2005 @ 5:08 pm

    Quite possibly. I’m not exactly the hippest gal on the planet, so I’ll confess to not knowing who G-Love is. I’ll do myself some poking-around-and-researching tonight after work.


  3. Sherri W. (unregistered) on July 5th, 2005 @ 10:14 pm

    Yup, you’re right: G-Love indeed.

    (Did you know that google ignores hyphens and suggested approximately a gazillion-times as many sites referring to a “glove” of some sort or another rather than to the musician?)


  4. suzanne (unregistered) on July 6th, 2005 @ 4:39 am

    Oh, yeah, we’re all about the chill around here.
    (Honestly, I think we’re more chill than most East Coast cities…)


  5. The Cappuccino Kid (unregistered) on July 6th, 2005 @ 7:31 pm

    Yes, that is most definitely the Society Hill native, G-Love (without the special sauce)!


  6. steven (unregistered) on July 7th, 2005 @ 1:43 pm

    While the commercial annoys me a bit, I’m glad I finally know where it was filmed. I always thought it was New Orleans. And I was never sure if it was G-Love or not. Thanks for the info!



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